On Sun, 10 Jan 2016 06:09:19 -0000 (UTC), Bruce >
wrote:

> What if he had said "that he wouldn't feature mixed race couples in his
> company's commercials because he prefers the "traditional" family"?

I buy Barilla now in spite of his attitude about a "classic family".
If he could shape the American legal landscape, maybe I'd have a
different viewpoint, but he doesn't and I don't. He's obviously an
old fashioned Italian whose POV was shaped by the old style church
thinking. He's also a businessman. If reflecting customers in
advertising becomes a trend in his markets, his ads probably will too.
If they don't change, he'll be dead soon and whoever takes charge of
the company will have a more enlightened attitude.

--

sf