On 2016-10-08 2:51 PM, sf wrote:
> On 8 Oct 2016 16:52:17 GMT, KenK > wrote:
>
>> I wonder why all the apple sauce jars I am familiar with, name- or house-
>> brand, have numerous undentations and folds. Makes it difficult to use all
>> the product in the jars so too much gets wasted. I've not noticed this with
>> other products.
>
> They're hoping you don't read the label to learn how many more oz
> they've shaved off and sell it to you at the same price.
>


People are suckers for various shapes. I am reminded of my first year
psychology courses and the issue of volume in tall skinny containers
vs. short narrow ones. Most people assume that the taller one contains
more. I have mentioned in the past about Shredded Wheat downsizing
their boxes a few years ago. They started laying the packs of three
biscuits on their side, two per layer, instead of stacking them on top
of each other and they ended up with a box of 18 that appeared to be the
same size as the old one that held 24.