In article >, Ed Pawlowski says...
>
> Supermarket produce even allegedly in season is picked so it ships
> with
> no damage, even if it has no taste and most customers buy what looks
> nice. As you say, local farmer's markets are the best source. Some of
> the produce my have blemishes, but picked at the right time will taste
> great.
>
Supermarket tomatoes, for instance, have been grown for their looks and
their ability to survive packaging and transport. So that customers like
Jill will love them. But they haven't been grown for taste first of all.