On Monday, July 10, 2017 at 9:53:43 AM UTC-10, Taxed and Spent wrote:
> On 7/10/2017 12:39 PM, dsi1 wrote:
> > On Monday, July 10, 2017 at 9:33:22 AM UTC-10, Dave Smith wrote:
> >> On 2017-07-10 3:10 PM, dsi1 wrote:
> >>> On Monday, July 10, 2017 at 8:56:16 AM UTC-10, Dave Smith wrote:
> >>
> >>>> The change looked like a disaster at first, but in the end it helped
> >>>> Coke sales. All those people who had preferred Pepsi over Coke suddenly
> >>>> started buying Coke.
> >>>
> >>> It was brilliant and the most cynical advertising campaign ever - or was it?
> >>
> >> I don't think it was brilliant or cynical advertising. They had been
> >> losing market share steadily to Pepsi and to non cola soft drinks. They
> >> wanted to alter the formula to what people liked. That backfired.
> >> People rebelled and insisted that they wanted their old Coke back, so
> >> the company did some quick damage control, renamed the new product New
> >> Coke and the old one Coke Classic. Their sales almost doubled within a
> >> few months and their market share stayed high for years. It was more
> >> serendipity than brilliance.
> >>
> >>
> >>
> >>>
> >>> I had some Pepsi Fire last night. Slurping the stuff is not recommended. That noxious air/fluid mix hit my sinus like acid. I ended up spraying my computer screen. I highly recommend using a straw.
> >>>
> >>> https://www.amazon.com/photos/share/...VCPqj3T38GBtbz
> >>>
> >
> > That's what makes it so beautiful. Nobody can believe that it's the most brilliant and cynical advertising campaign ever! Heck, even I can't believe it!
> >
>
> now it is a beautiful, brilliant and cynical advertising campaign.

It's a wonderful world where such things can exist!

https://www.youtube.com/watch?v=Yzh4sWPxjIc