On Tue, 25 Jul 2017 07:45:00 -0400, Gary > wrote:

>Bruce wrote:
>>
>> On Tue, 25 Jul 2017 06:49:24 -0400, Gary > wrote:
>>
>> >Bruce wrote:
>> >>
>> >> Ingredients
>> >> ... Bleached Wheat Flour ...
>> >
>> >> I don't know what kind of idiot bleaches wheat, but other than that
>> >> not bad.
>> >
>> >Sounds to me like a fancier way to describe plain old white
>> >flour. (?)
>>
>> I think the word 'bleached' suggests a processing step.
>
>I agree with you. Plain old wheat flour will be
>yellowish/brownish in color. Bleaching that to white is the extra
>processing step. Why they do that, I have no idea. Maybe to make
>it more visually appealing?
>
>Plain flour here is always bleached and very white.

I would call unbleached flour creamy in color.
Janet US