I believe this is the beginning recipe.


From the Hellmans Mayonnaise site:


Our Creamy Hot Artichoke Dip Recipe
Ingredients
1 can (14 oz.) artichoke hearts, drained and chopped
1 cup Hellmann's® or Best Foods® Real Mayonnaise
1 cup grated Parmesan cheese
1 clove garlic, finely chopped

Method
1 Preheat oven to 350°.
2 Combine all ingredients in 1-quart casserole. Bake uncovered 25
minutes or until heated through. Serve with your favorite dippers.

VARIATIONS:

For a Spinach & Artichoke Dip...add 1 package (10 oz.) frozen chopped
spinach, cooked and squeezed dry.

For a Seafood Artichoke Dip...add 1 can (6 oz.) crab meat, drained and
flaked.

For an Italian Artichoke Dip...add 1/2 cup shredded mozzarella cheese
and 1/4 cup drained and chopped sun-dried tomatoes.

For a Roasted Red Pepper Artichoke Dip...add 1/2 cup shredded
mozzarella cheese and 1/2 cup drained and chopped roasted red peppers.

For a Mexican Artichoke Dip...omit Parmesan cheese and add 1 can (4
oz.) diced green chilies undrained, 1 cup shredded Monterey Jack
cheese, 1/4 cup chopped cilantro, 1/2 teaspoon ground cumin and hot
pepper sauce to taste.