Recycling?
In article >, Ed Pawlowski >
wrote:
> Many companies have reduced packaging, but it still has a long way to
> go. Especially fancy products like high end cosmetics that depends on
> fancy packaging to sell the cheap ingredients inside. Some years go a
> customer gave us a package design to quote for a car radio and speaker
> system. We gave them a price, but also gave them a design idea that
> would save them 20%. Nope, they wanted the bigger package to put some
> eye catching graphics when sitting on the shelf at the auto supply store.
My company's flagship product could be dropped in a 10 by 12 inch
plastic bag and stapled closed with a folding header card. We did that
for years. We finally ended up with a stiff clamshell package with
fitting header board and cardboard insert in the clam. Same product.
I just bought our main moneymaker (earmuff hearing protector) on eBay
and just because. The product was good to me, and I felt nostalgic. I'd
like to show my grandkids what grandpa did to make a good living for
over twenty years.
They used to cost us about five bucks to produce. This one cost me
thirty seven bucks including shipping. The company owner would have
given me one or ten if I asked. We used to donate lots of them to Ducks
Unlimited.
The company is defunct and has been for many years. It was a great
company to work for in its time. Our main product never changed, but
our packaging did. We were keeping up with the Joneses, I suppose, and
it was necessary at the time. Bad for recycle!
leo
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