Thanks all so far for your interesting replies...

I could kick myself for not getting in close for another shot... the
jaggies really detract from the image.

I did have a closer look though when we were there, and I didn't have
the impression they were dried but I guess thinking about it they must
have been.

And, we saw at least one other store "somewhere" on our 3 week trip
that had the same kind of display with the same sort of sign; so the
real curiosity is whether or not there's any medicinal value here or
not... thinking not, no more than any other pepper I suppose...

eno