I agree moderation. I drink one to two cups per day, which I think
is fine. It's such a pleasure. If I did feel it was making me feel
unwell or really cutting my energy, I would cut back.

I have a tough time drinking starbucks, I feel a little silly ordering
"talls," etc. It's so packaged too, so it's partly a response to
overmarketing on my part.

Kona is so expensive, and I would think most people wouldn't be able to
tell the difference between a $8/lb good coffee and the kona (I'm sure
some would, but I bet most wouldn't). In fact, just recently Starbucks
got in trouble for selling a cheaper coffee as Kona for $21/lb.
http://the.honoluluadvertiser.com/19...business3.html