>From: Sheryl Rosen
>Is it just me, or is Krispy Kreme a lot of marketing hype and not much else?

Does anybody else remember when Krispy Kreme was a large regional chain in the
1960s with stores going west of the Mississippi? With all the Krispy Kreme hype
they (financial community & Krispy Kreme) never mention the chains past
problems. I lived in the Midwest and we had Krispy Kreme every weekend until
the stores closed in the late 1960s and the chain retreated to the Carolinas.
At the time I understood it was caused by too rapid expansion and competition
from other chains like Dunkin Donuts and Winchells.