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Krispy Kreme: Is it me?
On 18 Dec 2003 16:57:50 GMT, wrote:
>Mike Beede > wrote:
>> In article >, Sheryl Rosen > wrote:
>
>>> Is it just me, or is Krispy Kreme a lot of marketing hype and not much else?
>
>> They're not particularly good, but, like IHOP, a restaurant doesn't have to
>> be good to get lots of traffic. People like to feel "in the know," so they
>> hype places they've heard of to each other, building up the buzz. Of course,
>> most people won't travel across town to get a *good* doughnut, so Krusty
>> Kreme (which is now located on most street corners) is a good option.
>
>Most street corners? Where do you live? According to Krispy Kreme's web site, they
>only allow a maximum of three KK outlets per city. So I suspect you're exaggerating
>quite a bit. Here in Philadelphia, there are a total of about three KK stores in
>about a 40 mile radius.
Only 3 per city, huh?
http://tinyurl.com/286b5
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