"Scott" > wrote in message
...
>
>> It's totally relevant because the manufacturers (and some stores) know
>> EXACTLY what works and what does not.
>
> Your logic is haywire. At best, it peripherally addresses the issue by
> (drumroll) perfectly agreeing with my original point: the companies know
> how people think, and they know that people will likely fail to notice a
> shrinking package whereas they *will* notice an explicit price change.
You're turning their information gathering into a negative, and depending on
your point of view, it sometimes is. But, sometimes it's not. What if you
could only buy cookies in a 10 lb bag, but you lived alone, so 9 lbs went
stale within a month, or you grew tired of that flavor before you finished
them all? Would you not want the manufacturer to eventually discover the
flaw in their thinking?
In a similar vein, if Breyers kept their package size the same and adjusted
the price (out of necessity) to $6.00 per container, would that seem like a
lofty price to you? Might you then want them to make the container smaller?
>> I've asked you what price would be too much to pay for Breyers. Rest
>> assured that Breyers already knows what you're willing to pay. Not
>> only that, but they know WHEN you're willing to pay various prices,
>> based on holidays & seasons. Therefore, they knew that due to
>> increased cost of the raw ingredients, as well as the cost of
>> freight, not shrinking the package would've forced them to price the
>> product right into a different category, one in which they don't want
>> to compete.
>
> You never asked *me* what price would be too much to pay for Breyer.
Actually, I *did* ask you, and you chose not to answer the question. Even if
you make your own ice cream, you must have SOME idea what price you'd find
too high.
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