It's bad to say it, but I think they are. In China it's part of many
people's psychology to pay more for appearances regardless as to what
they are buying. For instance, a 5-star hotel may have a beautiful
exterior and waiting area, but the rooms are crap. The same goes for
tea...not every Chinese person knows about tea like everyone thinks.
Using the right marketing, you could sell a truly inferior quality tea
for a huge amount of money providing that your shop looks pretty.

At least we know better...or I think I do sometimes. heh.