> wrote:
>Say what you want about Bud, but their 'freshness matters' campaign
>opened my eyes to the importance of freshness with beer. I think they
>did a service to brewing in general. Now a lot of micro brews will
>list a date when the beer was brewed. I won't buy old beer and I won't
>buy a beer that won't list a brewing date or at least a 'drink by'
>date.
>
>Just wanted to share those thoughts. Thank you for your support.

Lots of good points. I will add that freshness is not
only a matter of age but of storage condition and treatment,
as you tangentially mentioned. Even Vud can taste like crap
if the bottles are stored hot for a couple weeks. (What
A-B has that small breweries often don't is a vice-like grip
on their distributor network, so they can enforce good
storage policies.)
--
Joel Plutchak "The first thing to understand about the truly clueless
is this: they are incapable of comprehending that
they are clueless." - DS