FoodBanter.com - View Single Post

wrote in
oups.com:

> You are probably right. I just did not start looking at
> 'born on date' until after Bud starting using it as a
> promotion. But I have noticed several microbrews in my
> area start using a 'born on' or 'best by' date on their
> bottles after the Bud campaign. Maybe they would have done
> so without Bud, I would guess that some were influenced by
> the attention Bud directed toward the born on issue.

You have it backwards. Bud does not give a **** about you, the Bud-
drinking consumer/dupe. They care (as has been said previously)
about the idiot **** retailers who blow away shelf space for
goodbeear because they got paid by Augie.

The Born On date bullshit was in reaction to those who have been
doing it all along (Do you not remember the Bud "Pumpernickel
Stout" commercials?) Anchor has had a code all along, and the
ubergeeks among us can read it. Et al.

The hilarity, the hilarity...Bud doesn't *need* a Born On date. They
command so much shelf space and continuous distribution...

When was the last time you *didn't* see a Bud delivery truck?

If Born On clued you in...well, that's fine.

Scott