On 2005-07-26, Michael Sierchio > wrote:

> rich guys start a company in an area that interests them, learn as
> much as they can, and hang out a shingle. European chocolatiers
> have decades of experience, access to growers, etc. There's
> just no substitute for the kind of knowledge in depth that comes
> from growing up in what has been a hereditary craft.

> Of course, that's what's great about America -- you don't have to
> apprentice for seven years.....

Building up a specialty business and then relentlessly promoting it to
attract the attention of the big boys and then selling it so as to be
able to afford luxury homes, jets, and planes is what Americans
apprentice at. This isn't ol' John's first time.

nb