On Tue, 26 Jul 2005 19:58:04 GMT, Mark Thorson >
wrote:

>Michael Sierchio wrote:
>
>> It's the typical American thing -- some
>> rich guys start a company in an area that interests them, learn as
>> much as they can, and hang out a shingle. European chocolatiers
>> have decades of experience, access to growers, etc. There's
>> just no substitute for the kind of knowledge in depth that comes
>> from growing up in what has been a hereditary craft.


Hershey has been around since 1893. Have access to growers, have
decades of experience. have there own milk processing plant for the
production of milk chocolate. They employ 13,700 people, export to 90
countries and have $4 billion in sales a year. Not bad for something
that started with a penniless 30 year old.