Emery Davis > wrote:

> Why would someone spending $5 on a bottle buy a varietal label
> over a territorial one, if they know nothing to begin with? Are
> varietals fundamentally easier to understand, or is that just
> successful marketing?

Go ask growers in Bordeaux, the Côtes-du-Rhône, the
Côtes-de-Provence why they want it. *They* want it, and I
understand them perfectly well. Just step into a French
supermarket and take a look at the shelves and into the shopping
carts and you will immediately understand.

M.