Not true Michael. There is Marketing that combines Public Relations, Image
analysis etc.

I cannot really speak for Europe on this but in the USA the marjority of
purchases are planned before the consumer walks into the supermarket. Less
than 30% of total purhcases are impulse.

Therefore when you think of items you buy most of them are items you have
bought many times over. Grew up with, Mom and Dad bought Jiffy peanut
butter etc.

We are creatures of habit and buy based upon package identification.

Therefore appearing in Wine Spectator, Robert Parker Ratings etc are all
part of a Advertising, Marketing, and PR campaign for a wine.

Here in the USA there were consumers out looking for something called Silver
Oak last week. It released 8/1/2005 for the 2001 Alexander Vintage. I bet
some of them never had it before but went to buy based upon the image, the
cultish following. That is Marketing.

"Michael Pronay" > wrote in message
...
> "Richard Neidich" > wrote:
>
>> It marketing and price that is the key issue not the front
>> label.
>
> I don't quite get this sentence, but anyhow: The front label
> (together with the price tag) is *THE* *SINGLE* *MARKETING* *TOOL*
> when you compete in a supermarket shelf.
>
> M.