Michael;

Could it be that for $5 on a supermarket shelf the only marketing tool that
really matters is who has the snazziest looking label? I think the whole
listing of cepage issue revolves around that huge pool of middle class
drinkers who have some greater or lesser interest in the product and who
wish to learn more. The aficionados who have the means, don't need bottle
information as their education has/will likely come from reading, reading,
reading and talking, talking, talking to others with similar interests and
last but certainly not least TASTING, TASTING, TASTING.

The cepage information is useful to those of us inhabiting the lands of the
somewhat washed.
--
Regards
Chuck
So much wine; So little time!

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"Michael Pronay" > wrote in message
...
> Emery Davis > wrote:
>
> > Why would someone spending $5 on a bottle buy a varietal label
> > over a territorial one, if they know nothing to begin with? Are
> > varietals fundamentally easier to understand, or is that just
> > successful marketing?
>
> Go ask growers in Bordeaux, the Côtes-du-Rhône, the
> Côtes-de-Provence why they want it. *They* want it, and I
> understand them perfectly well. Just step into a French
> supermarket and take a look at the shelves and into the shopping
> carts and you will immediately understand.
>
> M.