Michael, I am 48 years old and some 26 years ago when I had my first glass
of real wine---(not white zin) I did not know what Cabernet Sauvignon was.
Or Pinot Noir. It was like a foreign language. Therefore Bordeaux, or Burg
was same way.

I guess when I realized I liked Bordeaux I read up on what it was and
learned academically because I had an interest in finding out what I liked
about one wine over another.

The name did not matter specifically and I think you are getting to caught
up in what make a consumer make a purchase. Consumers buy what they like.
Some only buy because of image. Whatever reason they buy if you don't know
what Bordeaux is, or what is in a red burg isn't that a marketing issue?

Marketing contains promotion and someone has outdone them by stating
Cabernet Sauvignon is on the label from Austrailia or Chili in you opinion.

Why then was Champaigne name geographically protected for years? Because
Champaigne by name of geography described what you got in a bottle. How
many people knew which was Blanc d Blanc or Blanc d Noir etc.......did not
matter in reality. Dom Perignon to those that liked Dom or Moet and Chandon
was all they needed to know..

The power of marketing prevails in Champaigne. What has Bordeaux or Burg
producers done other than keep high pricing to promote the advocacy of their
terroir. Like...Burg is made of Pinot Noir, but you can't really take the
burg out or burgandy because the product does not taste the same. Our soil
is calcium rich and ........

The marketing is the answer...not the packaging only.

My opinion.


"Michael Pronay" > wrote in message
...
> "Richard Neidich" > wrote:
>
>> I cannot really speak for Europe on this but in the USA the
>> marjority of purchases are planned before the consumer walks
>> into the supermarket. Less than 30% of total purhcases are
>> impulse.
>
> Maybe this is true for the totality of purchases, but certainly
> not for wine purchases. In Europe there are some specialized win
> shops (enoteca, caviste etc.), but the lion's share of wine
> (well over 60%) is sold in supermarkets.
>
> Once again: It's the producers' and botlers' wish to market "Le
> Sauvignon du Baron Philippe AOC Bordeaux", because of the roaring
> success of sauvignon, merlot, syrah & co. from Chile, Australia.
>
> It's totally childish, imnsho, not to let them label their wine
> the way they want.
>
> But I guess I am repeating myself.
>
> M.