I think the French stopped putting Pinot Chardonnay on Macon Village bottles
exported to the US 15 years ago--Producersin France are advised to put
varietal names on their North American labels for wines sold in supermarkets
and big bog stores--Costco, Trader Joes--

Consumers often write down whats on a label when they find a wine they like
in a restaurant. Often times they take down one or to words. When I worked
retail a customer would come in and say they had "Fattoria" Chianti Classico
at Luigi's House of Garlic in Little Italy and want a case. So I call the
restaurant and find out what chiantis are on their wine list. Hopefully
they have only one with Frattoria on the label. Hopefully the wholesaler
still has some in stock and when the customer pays 50% over wholesale cost,
they don't realize they paid 200-300% above cost at the restaurant. Odds
are that the restaurant bought the wine on a "close-out" and still marked it
up based on origonal wholsale price. All this are implicit reasons a
restaurant does not want a retail outlet "showing them up".


"Richard Neidich" > wrote in message
nk.net...
> Michael, I am 48 years old and some 26 years ago when I had my first glass
> of real wine---(not white zin) I did not know what Cabernet Sauvignon was.
> Or Pinot Noir. It was like a foreign language. Therefore Bordeaux, or
Burg
> was same way.
>
> I guess when I realized I liked Bordeaux I read up on what it was and
> learned academically because I had an interest in finding out what I liked
> about one wine over another.
>
> The name did not matter specifically and I think you are getting to caught
> up in what make a consumer make a purchase. Consumers buy what they like.
> Some only buy because of image. Whatever reason they buy if you don't
know
> what Bordeaux is, or what is in a red burg isn't that a marketing issue?
>
> Marketing contains promotion and someone has outdone them by stating
> Cabernet Sauvignon is on the label from Austrailia or Chili in you
opinion.
>
> Why then was Champaigne name geographically protected for years? Because
> Champaigne by name of geography described what you got in a bottle. How
> many people knew which was Blanc d Blanc or Blanc d Noir etc.......did not
> matter in reality. Dom Perignon to those that liked Dom or Moet and
Chandon
> was all they needed to know..
>
> The power of marketing prevails in Champaigne. What has Bordeaux or Burg
> producers done other than keep high pricing to promote the advocacy of
their
> terroir. Like...Burg is made of Pinot Noir, but you can't really take the
> burg out or burgandy because the product does not taste the same. Our
soil
> is calcium rich and ........
>
> The marketing is the answer...not the packaging only.
>
> My opinion.
>
>
> "Michael Pronay" > wrote in message
> ...
> > "Richard Neidich" > wrote:
> >
> >> I cannot really speak for Europe on this but in the USA the
> >> marjority of purchases are planned before the consumer walks
> >> into the supermarket. Less than 30% of total purhcases are
> >> impulse.
> >
> > Maybe this is true for the totality of purchases, but certainly
> > not for wine purchases. In Europe there are some specialized win
> > shops (enoteca, caviste etc.), but the lion's share of wine
> > (well over 60%) is sold in supermarkets.
> >
> > Once again: It's the producers' and botlers' wish to market "Le
> > Sauvignon du Baron Philippe AOC Bordeaux", because of the roaring
> > success of sauvignon, merlot, syrah & co. from Chile, Australia.
> >
> > It's totally childish, imnsho, not to let them label their wine
> > the way they want.
> >
> > But I guess I am repeating myself.
> >
> > M.
>
>