View Single Post
  #95 (permalink)   Report Post  
Bob Myers
 
Posts: n/a
Default


"Phred" > wrote in message
...

> "Shrimp" was a translation in the ads for you northern hemisphere
> ferals; we ferals down here always throw a *prawn* on the barbie.
> Also, the issue of Fosters was being discussed at a local "social
> gathering" (drinking session %-) just last week. The question was
> raised as to why no one down here actually drinks the stuff but the
> rest of the world clearly associates it with Australia -- another
> triumph of marketing over reality!


That's just the Australian version of the Coors Beer Phenomenon;
for years, Coors has been seen throughout the rest of the country
as the quintessential "Western" or "Rocky Mountain" beer, and
until relatively recently (when Coors expanded their distribution
nationwide), people looked longingly toward Colorado and thought
how very, very lucky those of us who LIVED here were, to
have the actual source of the Wonderbeer virtually in our back
yards! People would actually lug cases of the stuff back home
at the end of a Colorado vacation.

The only problem is that most Coloradans view Coors as somewhere
between stagnant pond water and the sweat from old gym socks, in
terms of it being their preferred drink; it's certainly not seen as
significantly better than Budweiser, or pretty much any other weak,
watered-down, "American-style" beer you'd think of. The classic
joke here refers to a Coors competitor sending a sample of the stuff
off to a lab for analysis, and then the report comes back with,
"Dear Sir: Regret to inform you that your horse has diabetes...."

Same thing, different beer....


Bob M.