In rec.food.drink.beer Joel > wrote:
: In article >, Scott T. Jensen > wrote:
:>Which beer(s) are trying to position themselves as "bad boys"? The beer of
:>the rule-breaker, the fearless, the anti-establishment, and the rebel?
:
: There are three that immediately come to mind that
: more or less lean that way. Stone Brewing (San Marcos,
: CA USA) with its Arrogant ******* "you are not worthy"
: shtick.....
Stone as "bad boys" -- maybe from afar but not so. The "You're not
worthy" bit is not about that at all.
These guys are the single largest money raiser for Surfrider Foundation
annually as a result of their anniversary events as well as a hell of a
lot of other charitable events.
Suggest you have a look at their web site (
http://www.stonebrew.com )
and tell me what you find that portrays them as bad boys.
Do bad boys spend years petitioning the government to make the phrease
"Imperial Russian Stout" acceptable to ATF?
http://www.stonebrew.com/vblog/TTBletterBLURRED.jpg
Locally, Stone's image among average consumers of "good beer" and beer
geeks alike is quite the opposite.
--
Bill
AT DOT
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