Scott T. Jensen wrote:
> Which beer(s) are trying to position themselves as "bad boys"? The beer of
> the rule-breaker, the fearless, the anti-establishment, and the rebel?

I can't conceive of a beer company that would purposely define ar brand
that way. For what purpose...to drive away sales?????

> For
> example, has any beer company (I'm assuming a micro-beer) paid to have
> product placements in porn movies?

Which example were you offering???

Said slightly differently, why would any beer company interested in
making profits for the long term do something so shortsighted...

> Yes, yes, I know that the concept of
> beer and sex is far-fetched and unthinkable, but humor me. ;-)

Yes, that pretty much goes without saying. Remember beer companies are
not like a dying motorcycle company that has to figure out a way to
rebrand it's products or die.

What other
> things have these "bad boys" done to try to establish themselves as "bad
> boys"? Or are there none? Are all beer companies (micro-brewers included)
> going after the Boy Scout image instead?

Sure there are some marginal brewers that use names akin to Dead Black
Toad. The name is usually more interesting than the beer. The bwewers
with staying power usually go for names and branding that appeals to a
broader audience and is less offensive.
>
> Scott Jensen
> --
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