LittleGreyPoodle wrote:
Purely marketing hype, just like women "needing" to shave their
> underarms and teenagers "needing" to wear Nike "sports shoes" and
> computer nerds "needing" to use a particular computer,


What do you know about the history of the advertising campaign
convincing women that they need to shave? I'm 47 years old, and the
idea has been around for as long as I've been alive. (I'm in North
America; I don't know about other parts of the world.) To the best of
my knowledge, my mother (81 years old) grew up with it too. But common
sense tells me that my grandmother (1896-1992) probably didn't. I've
never seen early ad copy of shaving products for women. When did it
start and become common place? Did it really start with the
advertisers, or was the practice common before the products marketed
especially for it? (I'm thinking of how shocked people were when
disposable sanitary pads and tampax were advertised on tv, but obviously
the products existed before the advertisements.) I'm just curious.


--Lia