"Curly Sue" > wrote in message
...
> On Sat, 07 Jan 2006 15:00:11 -0500, Bill >
> wrote:
>
>>a quick Froogle check pulled up this price for the "mid-size"
>>Viking...you gotta be a serious cook to buy one of these babies...
>>http://store.yahoo.com/usappliance/36dualfuelra2.html
>>
>>how about some of you very serious cooks who use the Viking explain to
>>us novice cooks some of the cooking tricks you can do with the Viking
>>that we can't do with our $800 GE electric range?
>>
>>Bill
>
> Check this article about experiential marketing:
>
> http://tinyurl.com/cka36
>
> "What Viking is doing is marketing the experience, recognizing that no
> one in the world needs a Viking stove; they may want a Viking stove,
> but they don't need a Viking stove. They are evangelizing and creating
> their own market."
>
> Sue(tm)

There is a very fine line between
'wants' and 'needs' for some folks.
Dee Dee