Australian winemakers have a long history of cultural cringing - that is,
using European, mainly French names for their wines. Most finally stopped
this pathetic practice after being dragged into the late twentieth century
by litigation and international trade treaties.



But a few winemakers have short memories - a stroll through retail liquor
aisles will reveal the increasing usage on Australian labels of the
Frenchified term syrah (Ooh bloody la la) instead of the good ol' Aussie
shiraz. Consumers beware, Australian wines labelled syrah will undoubtedly
carry a premium price. Wine marketing tosseurs (******* in Australian) have
a lot to answer for.


Cheers!
Martin