On Sat, 4 Feb 2006 08:37:11 +1100, "Martin Field"
> wrote:

>Australian winemakers have a long history of cultural cringing - that is,
>using European, mainly French names for their wines. Most finally stopped
>this pathetic practice after being dragged into the late twentieth century
>by litigation and international trade treaties.
>
>
>
>But a few winemakers have short memories - a stroll through retail liquor
>aisles will reveal the increasing usage on Australian labels of the
>Frenchified term syrah (Ooh bloody la la) instead of the good ol' Aussie
>shiraz. Consumers beware, Australian wines labelled syrah will undoubtedly
>carry a premium price. Wine marketing tosseurs (******* in Australian) have
>a lot to answer for.
>
>
>Cheers!
>Martin
>
>
Well, an Aussie icon has finally succumbed to the "right" way of
labelling. Houghton's White Burgundy will be for ever now known as
Classic Dry White.

The Port/Muscat/Tokay issue is another story. Marketers are scraching
their heads wondering what the heavens they are gonna call those
luscious Rutherglen fortified's.


hooroo...