On 13 Feb 2006 14:19:45 -0800, "Karen" >
replied:
> The Ranger wrote:
> > Selling wine by the pallet isn't a great metric to use...
> > Besides,US$2 Chuck is still a fine purchase for
> > everyday consumption.
> >
> I don't understand why large volume sales is a poor
> metric to use.

Because many wines, very drinkable, are produced in volume? Some
of the _worst_ wines I've tasted were produced in significantly
smaller amounts through boutique wineries... Just cuz it's shipped
out on pallets doesn't tell you anything about the wine. Two major
producers that offer consistently high quality wines (at reduced
prices) through TJ's; Fetzer and Kendall Jackson.

The Ranger