Dannon yogurt is pushing / advertising a new product called Activia that
purports to contain "Bifidus Regularis" to help achieve irregularity. I
have been eating plain yogurt with "active cultures" for years and
occasionally make it myself.

Am I somehow missing out on the benefits of "Bifidus Regularis" or is this
just more marketing hooey?

As anyone tried it? I prefer plain yogurt with fresh fruit to the over-
processed "Yoplait" styles, but am willing to try just about anything -
(including dannon's "prune" flavored Activia).