"pgluth1" > wrote in message
...
> Dannon yogurt is pushing / advertising a new product called Activia that
> purports to contain "Bifidus Regularis" to help achieve irregularity. I
> have been eating plain yogurt with "active cultures" for years and
> occasionally make it myself.

From: http://en.wikipedia.org/wiki/Bifidus_regularis

Bifidus Digestivum, also known as Bifidus Regularis is an additive in
Activia Yogurt. While the manufacturer touts this allegedly health-enhancing
ingredient, it is now widely accepted that the term was merely invented by
the advertising firm behind the ads. The latter term is trademarked,
indicating that it was invented by the company selling this product, and
does not appear in the scientific literature.
(snip)
The branding of their bacterial cultures with made-up names seems to be a
transparent attempt to play on consumer ignorance.
>
> Am I somehow missing out on the benefits of "Bifidus Regularis" or is this
> just more marketing hooey?
>
> As anyone tried it? I prefer plain yogurt with fresh fruit to the over-
> processed "Yoplait" styles, but am willing to try just about anything -
> (including dannon's "prune" flavored Activia).
>