"Knit Chic" > wrote in message
om...
>
> (snip)
> The branding of their bacterial cultures with made-up names seems to be a
> transparent attempt to play on consumer ignorance.
>>

It started a long time ago. Does anyone remember the Certs commercials that
touted "A sparkling drop of Retsyn"? (sp?) It sounded like some magical
proprietary ingredient that would give you fresh breath. In reality, it's
just vegetable oil with a trademarked name.

Donna