Dana H. Myers wrote:

> Ah, OK. You originally seemed to be making generalizations
> about beginning wine consumers in the US, and they didn't jive with
> my observations, and I think I understand why now. I don't think tasting
> rooms are typical environments for consuming wine. The supermarket
> aisle is more indicative of what people drink, IMHO, including
> "beginner" wines.

Thats true. However, when beginners are out wine tasting they seem to
try to find something similar to their cheap box wines they're used to.
They ask for the lighter, fruity, sweeter wines. Thats been my
consistent observation at wineries.