"Steve Wertz" > wrote in message
...
> On 1 Dec 2006 10:19:33 -0800, aem wrote:
>
>> Kraft Foods markets a product called "Kraft Dips Guacamole." A lawsuit
>> has been filed seeking to enjoin them from using the word "guacamole"
>> because the product contains less than 2% avocado.
>>
>> Instead it is made from modified food starch, coconut and soybean oils,
>> corn syrup and green food coloring (or whatever combination makes
>> green). Turns out that there are no regulatory standards for
>> guacamole, unlike, say, peanut butter, which has to be 95% peanuts.
>> Kraft says. ""We think customers understand that it isn't made from
>> avocado." They don't say why they have such a high opinion of their
>> customers. Nevertheless, they say they will relabel the product.
>>
>> On the one hand it's not deceptive because the ingredients label is as
>> accurate as the law requires. On the other, many of us think that if
>> it says "guacamole" it oughta be mostly avocado. -aem
>>
>> More of the story he http://www.sacbee.com/114/story/85337.html
>
> We saw the start of this complaint here last year.
>
> Let me predict how this turns out:
>
> 1. The [class-action] lawyers will receive $40K from Kraft for
> each of their clients.
>
> 2. The clients will each receive a free tub of avocado-less
> guacamole and restitution for a bag of chips.
>
> -sw

......and "Kick Me I'm Stupid" t-shirts.