"Zarky Zork" > wrote

> Has anybody else noticed that most cookware endorsed by "celebrity" chefs
> (eg. Wusthof's 'Emeril' line, Anolon's Rachel Ray line, et al.) is
> generally
> at the low end, both in price point and quality, of what the manufacturer
> makes (eg. the above Emeril line is stamped not forged)...?
>
> Does this mean that the type of person who would buy a line of cookware
> based on a "celebrity" chef endorsement is not usually the type of person
> who can afford top-of-the-line items?

I have an Emerilware non-stick pan, it's made by All Clad, and it's
a very nice pan. The Emerilware saute pan (I can't take it, it's a 10-inch
frying pan, dammit), came out on top in a Cook's Illustrated product
review.

When you say cookware, I think of pots, not knives, but same thing, the
product does have the celebrity name on it and it's not crap. I bought
the Emerilware pot because it was there and I needed it, wasn't until
later I noticed the Emeril part, and even later that I noticed the All Clad
part. I was looking only at the pan.

For what it's worth.

nancy