FoodBanter.com - View Single Post - Tell me this about celebrity chef cookware

yetanotherBob

In article > ,
says...
>
> Does this mean that the type of person who would buy a line of cookware
> based on a "celebrity" chef endorsement is not usually the type of person
> who can afford top-of-the-line items?
>
>
>
Ability to "afford" is one possible factor, but I'm guessing that the
ability (or lack of ability) to think independently and to discern
"quality" differences might be another more influential factor. "As
Seen on TV!" seems to be a powerful marketing lever.

Bob