"merryb" > wrote in message
oups.com...
> When I was 4 or 5, I remember my mom buying cereal with prizes all
> thru it- little trinkets, barbie shoes, who knows what else. But we
> had to dump the whole box out and pick out the toys as they were mixed
> with the cereal! Does anyone else remember anything like this? It had
> to have been mid to late 60's.

http://en.wikipedia.org/wiki/Cereal_box_prize

The cereal box prize is a concept almost as old as cereal; perhaps older. For
example, Cracker Jack boxes often contained prizes in them, well before the boom
of breakfast cereals. In the 1960s, 1970s, and 1980s the prizes were often
action figures, plastic knick-knacks, puzzles, and Matchbox-type toy cars.
As technology expanded and became much cheaper in the 1990s and 2000s, more
unlikely items such as Compact Disc singles, cassette singles, and computer
games became prizes.
Many times, a prize will not be independent of the cereal. The cereal box may
have a famous cartoon or superhero character on it, and the prize may be closely
related. Also, the prizes are not always independent of each other. Frequently,
a toy will be part of a large series of related toys. This further entices the
consumer to buy more of the cereal in hopes of collecting all parts of a series.

OR

http://www.x-entertainment.com/cerea...p001/index.php


Real prizes....

What no Baking soda Submarine??????

Dimitri