Would of course never see this in US, due to alcohol licensing
restrictions. Closest would be the company that used to throw parties
to sell dreck.

Feel sorry for the Willie Loman type.

Indeed a hard way to make a living. But my guess is a geek like you
isn't the target audience. Like an insurance salesman, they're looking
for residuals. Their prime customer is the person who likes wine but
doesn't really think about it. Taste a wine they like, and order a
couple of cases per month, drinking a bottle most nights. The variety-
seeking geek isn't the target.

Thanks for write-up, interesting peek into a part of wine missing in
US.