Far as I can tell, someone wrote:
>What's the purpose of over roasting? I've always wondered why Starbucks
>coffee was so bad. I always thought that at those prices, they could serve
>something really good but they don't. What motivates this? It isn't
>economics is it?

People who rarely drink coffee will line up to get it.

People who never drink coffee after lunch will wait in the drive in line
for 15 minutes to get it.

I think the "strength" is increased without using more grind, and after
a lifetime of Folgers and Maxwell House, people crave the "strength".

Whatever the secret, they make a buttload of money.