Hairy Antelope muttered....

> On Wed, 21 Apr 2004 08:15:13 -0700, you , "Dr "
> >, wrote:
>
>>Postum, to, my knowledge, was started during WWII as a substitute for
>>coffee.
>
> Uh .... no, not according to Jeeves, which found (amongst others) the
> following site:
>
> http://www.posttexas.com/C.W.Post%20history.htm
>
> where it says:
>
> ----------------------8<-----------------------------------------------
> --------------- He gave his mixture the name, Postum Food Coffee. At
> this time, 1894, not many food stuffs were advertised. Most
> advertising went to soaps, stove polish, patent medicine and the like.
>
> After perfecting his Postum Food Coffee, Post was left with the
> problem of marketing his product. Getting the product into the public
> eye was the key to a successful product, as much or even more than its
> quality. He knew that no matter how good a product was, if the
> buying public was not aware of it, they would never taste it. In
> February, 1895, Post went to the neighboring town of Grand Rapids,
> Michigan. With a larger population, larger grocery stores and a
> newspaper with a wide circulation, the Evening Press, he launched a
> massive advertising campaign.
> ------------------------8<---------------------------------------------
> ------------------
>
> There were several other sites that the search brought up that more or
> less agree with the date of origin ...
>

Mr. Post, long resident in Texas (long enough to have a town named for him)
is one of those strange state heroes, like Mr. Borden (not Lizzie'sa but
Elsie's), better known elsewhere.

Isn't Postum a product made from toasted wheat?

TMO