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B. Anderson B. Anderson is offline
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Default Best Foods - Hellmans Mayo

On Tue, 22 May 2007 13:49:15 GMT, "JoeSpareBedroom"
> wrote:

>"Dave Smith" > wrote in message
...


>> It is interesting to note that there are thresholds for the prices people
>> are willing to pay for some things. Marketing specialists put a lot of
>> effort into understanding those thresholds. When the price of something
>> rises above the threshold, consumers stop buying it. So they pack it in
>> smaller units and get the price under that threshold.

>
>Interesting. In one paragraph, you call it deceptive. In another, you
>explain why the practice is valid.


An observation, the marketing gurus may have studied this issue and
come the conclusion about pricing/packaging practices that you are
defending but the fact that you are the lone voice rationalizing this
practice in this thrread while most others find it deceptive is
somewhat telling. I'm pretty confident that most consumers when given
the facts (costs vs. packaging vs. thresholds vs. profits), would
prefer to see higher prices than unannounced reductions in size or
weight of the products they buy.

I think the marketing gurus need to revisit this issue.