Best Foods - Hellmans Mayo
"B. Anderson" > wrote in message
...
> On Tue, 22 May 2007 13:49:15 GMT, "JoeSpareBedroom"
> > wrote:
>
>>"Dave Smith" > wrote in message
...
>
>>> It is interesting to note that there are thresholds for the prices
>>> people
>>> are willing to pay for some things. Marketing specialists put a lot of
>>> effort into understanding those thresholds. When the price of something
>>> rises above the threshold, consumers stop buying it. So they pack it in
>>> smaller units and get the price under that threshold.
>>
>>Interesting. In one paragraph, you call it deceptive. In another, you
>>explain why the practice is valid.
>
> An observation, the marketing gurus may have studied this issue and
> come the conclusion about pricing/packaging practices that you are
> defending but the fact that you are the lone voice rationalizing this
> practice in this thrread while most others find it deceptive is
> somewhat telling. I'm pretty confident that most consumers when given
> the facts (costs vs. packaging vs. thresholds vs. profits), would
> prefer to see higher prices than unannounced reductions in size or
> weight of the products they buy.
>
> I think the marketing gurus need to revisit this issue.
>
Until some of the participants in this discussion reveal their job
functions, I think we're stalled for the moment. I think you know why.
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