Best Foods - Hellmans Mayo
On Tue, 22 May 2007 15:36:51 GMT, "JoeSpareBedroom"
> wrote:
> wrote in message
.. .
>> On Tue, 22 May 2007 14:45:30 GMT, "JoeSpareBedroom"
>> > wrote:
>>
>>>"B. Anderson" > wrote in message
...
>>>> On Tue, 22 May 2007 13:49:15 GMT, "JoeSpareBedroom"
>>>> > wrote:
>>>>
>>>>>"Dave Smith" > wrote in message
...
>>>>
>>>>>> It is interesting to note that there are thresholds for the prices
>>>>>> people
>>>>>> are willing to pay for some things. Marketing specialists put a lot of
>>>>>> effort into understanding those thresholds. When the price of
>>>>>> something
>>>>>> rises above the threshold, consumers stop buying it. So they pack it
>>>>>> in
>>>>>> smaller units and get the price under that threshold.
>>>>>
>>>>>Interesting. In one paragraph, you call it deceptive. In another, you
>>>>>explain why the practice is valid.
>>>>
>>>> An observation, the marketing gurus may have studied this issue and
>>>> come the conclusion about pricing/packaging practices that you are
>>>> defending but the fact that you are the lone voice rationalizing this
>>>> practice in this thrread while most others find it deceptive is
>>>> somewhat telling. I'm pretty confident that most consumers when given
>>>> the facts (costs vs. packaging vs. thresholds vs. profits), would
>>>> prefer to see higher prices than unannounced reductions in size or
>>>> weight of the products they buy.
>>>>
>>>> I think the marketing gurus need to revisit this issue.
>>>>
>>>
>>>Until some of the participants in this discussion reveal their job
>>>functions, I think we're stalled for the moment. I think you know why.
>>
>> Again, what has that got to do with anything? No, I'm not in sales.
>> That doesn't change the fact that the practice is deceptive and
>> intended to defraud your customers.
>>
>> Regards,
>> Tracy R.
>
>
>I didn't ask if you were in sales. I asked an open ended question. What is
>your job function?
That's none of your business and completely irrelevant to the
discussion of whether it's ethical to downsize products in an effort
to keep consumers from realizing the price has been raised.
Regards,
Tracy R.
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