Best Foods - Hellmans Mayo
"Dave Smith" > wrote in message
...
> JoeSpareBedroom wrote:
>>
>> > I worked in law enforcement and am now retired, but what the hell does
>> > that
>> > have to do with recognizing deceptive marketing practices?
>>
>> It tells me that you didn't run a business, and that you may have limited
>> exposure to the range of options available to companies as they work to
>> keep
>> their products viable.
>
> Perhaps it means that I am not up on all the jargon that marketing people
> use in their efforts to boost sales and profits. I used the example of
> Shredded Wheat, a product that has been around and marketed in boxes of
> 12,
> 18 and 24 for decades. Judging from the shelf space allotted, and for all
> three sizes, it was a viable product. People were buying the large size.
> Meanwhile, the large size of Muffets, which is has almost the same taste
> and texture, was IIRC always 18, but sells for a little less than the old
> Shredded Wheat 18 size, and still does. Meanwhile, Nabisco sold out to
> Post, which is owned by Kraft, which is notorious for buying out the
> competition and dumbing down the products.
When you wrote to the manufacturer about this, what did they tell you?
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