On Jun 24, 10:14?am, "Randy Johnson" > wrote:
> On 24-Jun-2007, wrote:
> > What moron made up the phrase, "Bake it off"?
>
> On of the early, syndicated writers of cooking articles. In the early
> days, before celebrity chefs, magazine and newspaper recipe contributors
> were paid by the word. Rather than a moron, it took a genius to figure out
> you can add 5% to your take by simply adding "off". Bake off, brown off,
> etc. Same guys who figured out that if you put Snails on your menu, in the
> US, you can't give the stuff away - call it escargot and you can put a high
> price on it. Use french words on a menu item and you can add 20-30% to the
> price. Morons? I think not, just opportunists.

Okay, then the people who fall for it are the morons.