norman mailer-daemon wrote:
> Miller truck driver bursts into a restaurant rambling on about "$11.50
> for a hamburger...", goes into the kitchen and takes all of the Miller
> out of the fridge and drives off with it-- still rambling on about
> "This beer is about 'High Life'... "
>
>
> So, this ad makes no sense on many levels.
>
> - $11.50 is not a lot of money to pay for a burger in a nice
> restaurant.

Blue collar guys don't pay 11.50 for a burger in ANY restaurant. It's just a
burger.

> - And if the writers of this ad assume people think this IS a lot to
> pay for a burger, wouldn't it mean that people who could afford it are
> living "the high life"??

No. It means that they are uppity snobs who think that slapping a high price
on ground beef makes them 'upper crust'.

> Doesn't "living the high life" mean you can spend money without
> concern?

Nope. The 'living the high-life' theme meant 'life is good right here, right
now'

> Why would the truck driver take back the beer because a nice
> restaurant charged too much money for a burger?

Because the restaurant is being 'uppity' and is sticking it to the blue
collar guy.

> In the 60's & 70's, Madison Avenue was once the center of the universe
> for clever, funny, well-produced advertising.
>
> But in ithe past decade or so, it looks like they are just hiring
> people off the street to write tripe like this.

I agree to a certain extent. The Burger King commercials with that damnable
creepy king-thing is a prime example.

There are still a number of commercials that I give me a giggle when I see
'em.

--
Dave
www.davebbq.com