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moriarty moriarty is offline
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Default Miller High-Life Ad: $11.50 is not a lot for a burger & this commercial STILL makes no sense.


"norman mailer-daemon" > wrote in message
ups.com...
> On Jul 9, 5:48 pm, lambertman > wrote:
>> On Jul 9, 4:02 pm, norman mailer-daemon > wrote:
>>
>> > Miller truck driver bursts into a restaurant rambling on about
>> > "$11.50
>> > for a hamburger...", goes into the kitchen and takes all of the
>> > Miller
>> > out of the fridge and drives off with it-- still rambling on about
>> > "This beer is about 'High Life'... "

>>
>> > So, this ad makes no sense on many levels.

>>
>> > - $11.50 is not a lot of money to pay for a burger in a nice
>> > restaurant.

>>
>> Nothing else you ever post is worth reading.

>
> That's because you're a pseudo-intellectual.
>
> Try and learn something for once in your life.
>
> Who could possibly not figure out that this ad is based on a
> ridiculous premise?


It's not based on a ridculous premise. The ad is meant to make fun of
$11.50 hamburgers at snooty restaurants. Miller High Life is cheap beer,
trying to position itself as wroking man's brew. Wealthier customers --
those who pay $11.50 for a burger -- aren't going to buy Miller; they
either drink wine or higher quality beer. So the ad targets the average
joe (truck driver!) by making fun of the yuppies, whom the driver thinks
don't deserve to drink Miller High Life (they're too pretentious).

It's really pretty simple.

-T