On Jul 9, 10:02 pm, "moriarty" > wrote:
> "norman mailer-daemon" > wrote in message
>
> ups.com...
>
>
>
>
>
> > On Jul 9, 5:48 pm, lambertman > wrote:
> >> On Jul 9, 4:02 pm, norman mailer-daemon > wrote:
>
> >> > Miller truck driver bursts into a restaurant rambling on about
> >> > "$11.50
> >> > for a hamburger...", goes into the kitchen and takes all of the
> >> > Miller
> >> > out of the fridge and drives off with it-- still rambling on about
> >> > "This beer is about 'High Life'... "
>
> >> > So, this ad makes no sense on many levels.
>
> >> > - $11.50 is not a lot of money to pay for a burger in a nice
> >> > restaurant.
>
> >> Nothing else you ever post is worth reading.
>
> > That's because you're a pseudo-intellectual.
>
> > Try and learn something for once in your life.
>
> > Who could possibly not figure out that this ad is based on a
> > ridiculous premise?
>
> It's not based on a ridculous premise. The ad is meant to make fun of
> $11.50 hamburgers at snooty restaurants. Miller High Life is cheap beer,
> trying to position itself as wroking man's brew. Wealthier customers --
> those who pay $11.50 for a burger -- aren't going to buy Miller; they
> either drink wine or higher quality beer. So the ad targets the average
> joe (truck driver!) by making fun of the yuppies, whom the driver thinks
> don't deserve to drink Miller High Life (they're too pretentious).
>
> It's really pretty simple.

Which is very odd because Miller High Life is a "premium" beer and
only imports and microbrews are more expensive. Gimme a nice can 'a
Rolling Rock any damn day baybee.

And for the record, if you tried to sell me an $11.50 hamburger and it
didn't come with a free lap dance from a college cheerleader, I'd
probably shoot you in the eye.

= )