On Jul 9, 4:02 pm, norman mailer-daemon > wrote:
> Miller truck driver bursts into a restaurant rambling on about "$11.50
> for a hamburger...", goes into the kitchen and takes all of the Miller
> out of the fridge and drives off with it-- still rambling on about
> "This beer is about 'High Life'... "
>
> So, this ad makes no sense on many levels.
>
> - $11.50 is not a lot of money to pay for a burger in a nice
> restaurant.
>
> - And if the writers of this ad assume people think this IS a lot to
> pay for a burger, wouldn't it mean that people who could afford it are
> living "the high life"??
>
> Doesn't "living the high life" mean you can spend money without
> concern?
>
> Why would the truck driver take back the beer because a nice
> restaurant charged too much money for a burger?
>
> In the 60's & 70's, Madison Avenue was once the center of the universe
> for clever, funny, well-produced advertising.
>
> But in ithe past decade or so, it looks like they are just hiring
> people off the street to write tripe like this.

This is an incredible commercial. It is different in its approach, and
markets itself directly to the main segment who purchases a miller.
Living the high-life isn't about money at all - it's about living
happy and with good friends. This ad is genius, and elicited laughter
from myself and my friends when we first saw it.

Heath